Ennew, Christine. <br/><br/>
Financial services marketing :  an international guide to principles and practice / 

 - 1st ed. 
 - Amsterdam ;  Boston ;  London :  Butterworth-Heinemann,  2007. 
 - xvi, 400 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750669977 (pbk.) 9780750669979 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry - marketing.