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  <titleInfo>
    <title>Financial services marketing</title>
    <subTitle>an international guide to principles and practice</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ennew, Christine.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Waite, Nigel.</namePart>
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    <place>
      <placeTerm type="text">Amsterdam</placeTerm>
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    <place>
      <placeTerm type="text">Boston</placeTerm>
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    <place>
      <placeTerm type="text">London</placeTerm>
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    <publisher>Butterworth-Heinemann</publisher>
    <dateIssued>2007</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
    <extent>xvi, 400 pages : Illustrations ;</extent>
  </physicalDescription>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Financial services industry - marketing</topic>
  </subject>
  <identifier type="isbn">0750669977 (pbk.)</identifier>
  <identifier type="isbn">9780750669979 (pbk.)</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/enhancements/fy0708/2007295341-d.html</identifier>
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