TY  - BOOK
AU  - Ennew,Christine
AU  - Waite,Nigel
TI  - Financial services marketing: an international guide to principles and practice 
SN  - 0750669977 (pbk.)
PY  - 2007///
CY  - Amsterdam, Boston, London
PB  - Butterworth-Heinemann
KW  - Financial services industry - marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0708/2007295341-d.html
ER  -