@book{1770,
	author = {Wheelen, Thomas L. and Hunger, J. David.},
	title = {Strategic management and business policy /},
	publisher = {Pearson Prentice Hall,},
	year = {c2004.},
	address = {Upper Saddle River, NJ :},
	edition = {9th ed.},
	note = {Various multi-media instructional aids, including a Web site, are available to supplement the text.}
}