Wheelen, Thomas L.

Strategic management and business policy / - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xlvii, 367 pages : Illustrations ;

Various multi-media instructional aids, including a Web site, are available to supplement the text. Includes index.

0131421794


Strategic planning.
Strategic planning - case studies.

HD 30.28 / WHE