01025cam a22001338i 4500020002900000050001600029100002000045245004600065250001700111260003000128300002900158505068000187650002400867  a9781138859920 (hardback)00aHD30.4bESS1 aHair, Joseph F.10aEssentials of business research methods /  a3rd edition.  aNew YorkbRoutledgec2016  a494 pagesbIllustrations0 aBusiness research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research. 0aBusiness - Research