01067cam a22001578i 4500 0 0 0 GIMPA GIMPA REF 2020-03-11 Purchase 0 HD 30.4 ESS 68758 2020-05-04 2023-02-23 BK 0 0 0 GIMPA GIMPA GEN 2020-03-11 Purchase 0 HD 30.4 ESS 68759 2020-05-04 2023-02-23 BK 0 0 0 GIMPA GIMPA GEN 2020-03-11 Purchase 0 HD 30.4 ESS 68760 2020-05-04 2023-02-23 BK 0 0 0 GIMPA GIMPA GEN 2020-03-11 Purchase 0 HD 30.4 ESS 68761 2020-05-04 2023-02-23 BK 18 18 9781138859920 (hardback) HD30.4 ESS Hair, Joseph F. Essentials of business research methods / 3rd edition. New York Routledge 2016 494 pages Illustrations Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research. Business - Research BK