Schilling, Melissa A.
Strategic management of technological innovation /
- 2nd ed.
- Boston : McGraw-Hill/Irwin, c2008.
- xv, 313 pages : Illustrations ;
Includes bibliographical references and index.
0073210587 (alk. paper) 9780073210582 (alk. paper)
Technological innovations - management.
New products - management.
Strategic planning.
HD 45 / SCH