Wild, John J.

International business : the challenges of globalization / - 4th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxii, 506 pages : Illustrations ;

Includes index.

About the authors -- Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Politics, law, and business ethics -- Economic systems and development -- International trade and investment -- International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees .

0131747436 (alk. paper)


International business enterprises - management.
International trade.

HD 62.4 / WIL