@book{1900,
	author = {Morse, Eric A.},
	title = {Cases in entrepreneurship :},
	publisher = {SAGE Publications,},
	year = {c2006.},
	series = {The Ivey casebook series,},
	address = {Thousand Oaks, Calif. :},
	url = {http://www.loc.gov/catdir/toc/ecip057/2005003581.html}
}