Marketing theory :  a student text / 

 - 3rd. 
 - Los Angeles :  SAGE,  c2016 
 - xix, 520 pages :  Illustrations ; 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781473904002 1473904005 9781473904019 1473904013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - philosophy<br/>Marketing - history<br/>History
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAR