TY  - BOOK
AU  - Baker,Michael J.
AU  - Saren,Michael
TI  - Marketing theory: a student text 
SN  - 9781473904002
AV  - HF 5415 MAR
PY  - 2016///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing - philosophy
KW  - Marketing - history
KW  - History
N1  - Includes index
ER  -