Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 

 - 4th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2006. 
 - xxvii, 708 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072961945 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD 9980.5  / ZEI