Hunt, Shelby D. <br/><br/>
Controversy in marketing theory :  for reason, realism, truth, and objectivity / 

 - Armonk, NY :  Sharpe,  c2003. 
 - XIV, 344 pages 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0765609312 9780765609311 0765609320 9780765609328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Philosophy and science.
<br/><br/><label>LC Class. No.: </label>HF 5415  / HUN