TY  - BOOK
AU  - Hunt,Shelby D.
TI  - Controversy in marketing theory: for reason, realism, truth, and objectivity 
SN  - 0765609312
AV  - HF 5415 HUN
PY  - 2003///
CY  - Armonk, NY
PB  - Sharpe
KW  - Marketing
KW  - Philosophy and science
N1  - Includes index
ER  -