Dwyer, F. Robert. <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 

 - 4th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xxv, 678 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780073529905 (alk. paper) 0073529907 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / DWY