@book{2048,
	author = {Kerin, Roger A.},
	title = {Marketing /},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2006.},
	series = {McGraw-Hill/Irwin series in marketing,},
	address = {New York :},
	edition = {8th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html}
}