Marketing / 

 - 8th ed. 
 - New York :  McGraw-Hill/Irwin,  c2006. 
 - xlvi, 733 pages :  Illustrations ; 
 - McGraw-Hill/Irwin series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAR