International and global marketing :  concepts and cases / 

 - Chicago :  Irwin,  c1995. 
 - xiii, 640 pages :  Illustrations ; 
 - The Irwin series in marketing, .
<br/><br/><label>ISBN: </label>0256157235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing - case studies.
<br/><br/><label>LC Class. No.: </label>HF 1416  / INT