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  <titleInfo>
    <title>International and global marketing</title>
    <subTitle>concepts and cases</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Meloan, Taylor W.</namePart>
  </name>
  <name type="personal">
    <namePart>Graham, John L.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Chicago</placeTerm>
    </place>
    <publisher>Irwin</publisher>
    <dateIssued>c1995</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xiii, 640 pages : Illustrations ;</extent>
  </physicalDescription>
  <subject authority="lcsh">
    <topic>Export marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Export marketing - case studies</topic>
  </subject>
  <classification authority="lcc">HF 1416 INT</classification>
  <identifier type="isbn">0256157235</identifier>
  <recordInfo/>
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