TY  - BOOK
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and global marketing: concepts and cases 
T2  - The Irwin series in marketing,
SN  - 0256157235
AV  - HF 1416 INT
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Export marketing
KW  - Export marketing - case studies
ER  -