The the 7 strategies for turning big threats into growth breakthroughs Slywotzky, Adrian J. creator Weber, Karl. text New York Crown Business c2007 monographic viii, 270 pages : Illustrations ; Introduction : from risk to opportunity -- Changing the odds : why 90% right often = 0 : how to improve the odds on your most important project -- Why do customers surprise us? : reducing customer risk through knowing, not guessing, what they want -- The fork in the road : transition risk and the secret of double-betting -- Unbeatable : surviving the arrival of the unique competitor -- Powerful, proud, and vulnerable : rethinking your business design to protect your brand -- When nobody makes money : partnering with rivals to escape a no-profit zone -- When your business stops growing : inventing new forms of demand -- Treasure island : reversing risks to grow -- Reversing strategic risk : the upside half-day workshop. Includes index. Risk management Risk assessment Success in business Strategy HD 61 SLY 9780307351012 http://www.loc.gov/catdir/toc/ecip076/2006101309.html http://www.loc.gov/catdir/toc/ecip076/2006101309.html