McDonald, William J. <br/><br/>
Direct marketing :  an integrated approach / 

 - Boston :  Irwin/McGraw-Hill,  c1998. 
 - xviii, 532 pages :  Illustrations ; 
 - Irwin/McGraw-Hill series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256197830 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Direct marketing - case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.126  / MCD