TY  - BOOK
AU  - McDonald,William J.
TI  - Direct marketing: an integrated approach 
T2  - Irwin/McGraw-Hill series in marketing,
SN  - 0256197830 (alk. paper)
AV  - HF 5415.126 MCD
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Direct marketing
KW  - Direct marketing - case studies
N1  - Includes index
ER  -