Marketing ethics :  cases and readings / 

 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2006. 
 - xii, 172 pages :  Illustrations ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. 
<br/><br/><label>ISBN: </label>0131330888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business ethics.
<br/><br/><label>LC Class. No.: </label>HF 5415  / MAR