00661cam a22001694a 4500020001500000050001700015245004500032260006100077300003800138500005100176505012300227650001500350650002100365700002300386700002400409856005800433  a013133088800aHF 5415bMAR00aMarketing ethics :bcases and readings /  aUpper Saddle River, NJ :bPearson Prentice Hall,cc2006.  axii, 172 pages :bIllustrations ;  aIncludes bibliographical references and index.0 aEthical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. 0aMarketing. 0aBusiness ethics.1 aMurphy, Patrick E.1 aLaczniak, Eugene R.41uhttp://www.loc.gov/catdir/toc/ecip054/2004028876.html