Radtke, Janel M. Strategic communications for nonprofit organizations : seven steps to creating a successful plan / - New York : John Wiley & Sons, Inc., c1998. - xv, 234 pages : Illustrations ; - Nonprofit law, finance, and management series, . Includes index. ISBN: 0471174645 (alk. paper) Subjects--Topical Terms: Nonprofit organizations - marketing - planning.Advocacy advertising - planning.Institutional advertising - planning. LC Class. No.: HF 5415 / RAD