TY  - BOOK
AU  - Radtke,Janel M.
TI  - Strategic communications for nonprofit organizations: seven steps to creating a successful plan 
T2  - Nonprofit law, finance, and management series,
SN  - 0471174645 (alk. paper)
AV  - HF 5415 RAD
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Nonprofit organizations - marketing - planning
KW  - Advocacy advertising - planning
KW  - Institutional advertising - planning
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley041/97032850.html
UR  - http://www.loc.gov/catdir/description/wiley031/97032850.html
UR  - http://www.loc.gov/catdir/toc/onix01/97032850.html
ER  -