TY - BOOK AU - Johansson,Johny K. TI - In your face: how American marketing excess fuels anti-Americanism SN - 0131438182 AV - HF 1416 JOH PY - 2004/// CY - Upper Saddle River, NJ PB - Financial Times Prentice Hall KW - Export marketing - political aspects - United States KW - Export marketing - moral and ethical aspects - United States KW - Advertising - moral and ethical aspects - United States KW - Anti-Americanism N1 - Includes index ER -