@book{2099,
	author = {Etzel, Michael J. and Walker, Bruce J.},
	title = {Marketing /},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2004.},
	series = {McGraw-Hill series in marketing,},
	address = {Boston, Mass. :},
	edition = {13th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html}
}