Etzel, Michael J. <br/><br/>
Marketing / 

 - 13th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2004. 
 - xxi, 650 pages :  Illustrations ; 
 - McGraw-Hill series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072526505 (alk. paper) 0071214550 (international : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / ETZ