TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing
T2  - McGraw-Hill series in marketing,
SN  - 0072526505 (alk. paper)
AV  - HF 5415 ETZ
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html
ER  -