Tharp, Marye C. <br/><br/>
Marketing and consumer identity in multicultural America / 

 - Thousand Oaks, Calif. :  Sage Publications,  c2001. 
 - xvi, 397 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0761911030 (alk. paper) 0761911022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing - United States.<br/>Market segmentation - United States.<br/>Consumers - United States - attitudes.<br/>Multiculturalism - United States.
<br/><br/><label>LC Class. No.: </label>HF 5415.127  / THA