TY  - BOOK
AU  - Tharp,Marye C.
TI  - Marketing and consumer identity in multicultural America
SN  - 0761911030 (alk. paper)
AV  - HF 5415.127 THA
PY  - 2001///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Target marketing - United States
KW  - Market segmentation - United States
KW  - Consumers - United States - attitudes
KW  - Multiculturalism - United States
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0658/00010502-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/00010502-t.html
ER  -