@book{2106,
	author = {Hartley, Robert F.},
	title = {Marketing mistakes and successes /},
	publisher = {John Wiley & Sons, Inc.,},
	year = {c2001.},
	address = {New York :},
	edition = {8th ed.},
	note = {"25th anniversary edition"--Cover.},
	url = {http://www.loc.gov/catdir/description/wiley035/00038172.html}
}