Hartley, Robert F. <br/><br/>
Marketing mistakes and successes / 

 - 8th ed. 
 - New York :  John Wiley & Sons, Inc.,  c2001. 
 - viii, 359 pages :  Illustrations ; 
<br/><br/> "25th anniversary edition"--Cover. 
<br/><br/><label>ISBN: </label>0471370606 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - United States - case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.1  / HAR