00579cam a22001574a 4500020003500000050001900035100002300054245003900077250001200116260004900128300003900177500003900216650004600255856006500301856005500366  a0471370606 (pbk. : alk. paper)00aHF 5415.1bHAR1 aHartley, Robert F.10aMarketing mistakes and successes /  a8th ed.  aNew York :bJohn Wiley & Sons, Inc.,cc2001.  aviii, 359 pages :bIllustrations ;  a"25th anniversary edition"--Cover. 0aMarketing - United States - case studies.42uhttp://www.loc.gov/catdir/description/wiley035/00038172.html4 uhttp://www.loc.gov/catdir/toc/onix06/00038172.html