<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00630cam a22001814a 4500</leader>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0471370606 (pbk. : alk. paper)</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF 5415.1</subfield>
    <subfield code="b">HAR</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Hartley, Robert F.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing mistakes and successes /</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">8th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York :</subfield>
    <subfield code="b">John Wiley &amp; Sons, Inc.,</subfield>
    <subfield code="c">c2001.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">viii, 359 pages :</subfield>
    <subfield code="b">Illustrations ;</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">"25th anniversary edition"--Cover.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing - United States - case studies.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
    <subfield code="u">http://www.loc.gov/catdir/description/wiley035/00038172.html</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2=" ">
    <subfield code="u">http://www.loc.gov/catdir/toc/onix06/00038172.html</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
    <subfield code="2">lcc</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">GIMPA</subfield>
    <subfield code="b">GIMPA</subfield>
    <subfield code="c">REF</subfield>
    <subfield code="d">2015-03-19</subfield>
    <subfield code="e">Donation</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415.1 HAR</subfield>
    <subfield code="p">63941</subfield>
    <subfield code="r">2022-12-08</subfield>
    <subfield code="w">2022-12-08</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="7"></subfield>
    <subfield code="i"></subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">GIMPA</subfield>
    <subfield code="b">GIMPA</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2006-01-25</subfield>
    <subfield code="e">Donation</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415.1 HAR</subfield>
    <subfield code="p">44753</subfield>
    <subfield code="r">2022-12-21</subfield>
    <subfield code="w">2022-12-21</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="7"></subfield>
    <subfield code="i"></subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">2106</subfield>
    <subfield code="d">2106</subfield>
  </datafield>
</record>
