TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes and successes
SN  - 0471370606 (pbk. : alk. paper)
AV  - HF 5415.1 HAR
PY  - 2001///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Marketing - United States - case studies
N1  - "25th anniversary edition"--Cover
UR  - http://www.loc.gov/catdir/description/wiley035/00038172.html
UR  - http://www.loc.gov/catdir/toc/onix06/00038172.html
ER  -