Clark, John B. <br/><br/>
Marketing today :  successes, failures, and turnarounds / 

 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1990. 
 - xvii, 238 pages :  Illustrations ; 
<br/><br/><label>ISBN: </label>0135589665 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - United States - case studies.<br/>Success in business - United States - case studies.<br/>Business failures - United States - case studies.<br/>Corporate turnarounds - United States - case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.1  / CLA