TY  - BOOK
AU  - Clark,John B.
TI  - Marketing today: successes, failures, and turnarounds 
SN  - 0135589665 :
AV  - HF 5415.1 CLA
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing - United States - case studies
KW  - Success in business - United States - case studies
KW  - Business failures - United States - case studies
KW  - Corporate turnarounds - United States - case studies
ER  -