@book{2108,
	author = {Lilien, Gary L. and Rangaswamy, Arvind.},
	title = {Marketing engineering :},
	publisher = {Prentice Hall,},
	year = {c2003.},
	address = {Upper Saddle River, N.J. :},
	edition = {2nd ed.},
	note = {Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.}
}