Lilien, Gary L. <br/><br/>
Marketing engineering :  computer-assisted marketing analysis and planning / 

 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - xxiv, 518 pages :  Illustrations ; 
<br/><br/> Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.  Includes index. 
<br/><br/><label>ISBN: </label>0130355496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - data processing.<br/>Marketing - decision making - mathematical models.<br/>Marketing - decision making - data processing.
<br/><br/><label>LC Class. No.: </label>HF 5415.125  / LIL