00801cam a22001814a 4500020001500000050002100015100002000036245008100056250001200137260005500149300003900204500019300243500002000436650003300456650005500489650005100544700002400595  a013035549600aHF 5415.125bLIL1 aLilien, Gary L.10aMarketing engineering :bcomputer-assisted marketing analysis and planning /  a2nd ed.  aUpper Saddle River, N.J. :bPrentice Hall,cc2003.  axxiv, 518 pages :bIllustrations ;  aText supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.  aIncludes index. 0aMarketing - data processing. 0aMarketing - decision making - mathematical models. 0aMarketing - decision making - data processing.1 aRangaswamy, Arvind.