computer-assisted marketing analysis and planning Lilien, Gary L. creator Rangaswamy, Arvind. text Upper Saddle River, N.J Prentice Hall c2003 2nd ed. monographic xxiv, 518 pages : Illustrations ; Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Includes index. Marketing - data processing Marketing - decision making - mathematical models Marketing - decision making - data processing HF 5415.125 LIL 0130355496