@book{2110,
	author = {Bearden, William O. and Ingram, Thomas N.},
	title = {Marketing :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2004.},
	address = {New York :},
	edition = {4th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/description/mh031/2002035590.html}
}