Bearden, William O. <br/><br/>
Marketing :  principles & perspectives / 

 - 4th ed. 
 - New York :  McGraw-Hill/Irwin,  c2004. 
 - xl, 596 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072539097 (alk. paper) 007286057X (alk. paper) 0071214305 (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - United States.
<br/><br/><label>LC Class. No.: </label>HF 5415.1  / BEA