@book{2111,
	author = {Mullins, John W. and Walker, Orville C.},
	title = {Marketing management :},
	year = {c2008.},
	series = {McGraw-Hill/Irwin series in marketing,},
	address = {New York :},
	edition = {11th ed.},
	note = {Previous ed. entered under title.},
	url = {http://www.loc.gov/catdir/toc/ecip0617/2006022082.html}
}