Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach / 

 - 11th ed. 
 - New York :  c2008. 
 - xxii, 533 pages :  Illustrations ; 
 - McGraw-Hill/Irwin series in marketing, .
<br/><br/> Previous ed. entered under title.  Includes index. 
<br/><br/><label>ISBN: </label>9780073529820 (alk. paper) 0073529826 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / MUL