TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
TI  - Marketing management: a strategic decision-making approach 
T2  - McGraw-Hill/Irwin series in marketing,
SN  - 9780073529820 (alk. paper)
AV  - HF 5415.13 MUL
PY  - 2008///
CY  - New York
KW  - Marketing - management
N1  - Previous ed. entered under title; Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0617/2006022082.html
UR  - http://www.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
ER  -